26: Amy Williams of Good Loop - Using Advertising For Social Change
Amy Williams is the founder and CEO of Good-Loop which converts advertising money into charitable donations in a way that keeps the internet free and makes online advertising more effective, more rewarding and more ethical.
Highlights of the episode:
How Amy met her cofounder
What is the biggest challenge for the ad industry
How to find your first big customer and scale
The importance of getting the right first customer
What's the catch?
The KitKat case study
[1:14] Ads as a positive value exchange
[4:10] 65% decrease in negative brand sentiment while and funding 300 school kids in Sierra Leone
[7:30] Starting Good Loop without a tech backgound
[12:00] Making impact and doing good
[14:00] Biggest challenge of the ad industry
[15:00] What is the big hairy audacious goal?
[18:00] What is the catch?
Good Loop - https://www.good-loop.com/
Amy Williams Linkedin -https://www.linkedin.com/in/amy-williams-/
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