26: Amy Williams of Good Loop - Using Advertising For Social Change

Amy Williams is the founder and CEO of Good-Loop which converts advertising money into charitable donations in a way that keeps the internet free and makes online advertising more effective, more rewarding and more ethical. 

Highlights of the episode:

  • How Amy met her cofounder

  • What is the biggest challenge for the ad industry

  • How to find your first big customer and scale

  • The importance of getting the right first customer

  • What's the catch?

  • The KitKat case study

Time Stamp:

[1:14] Ads as a positive value exchange

[4:10] 65% decrease in negative brand sentiment while and funding 300 school kids in Sierra Leone

[7:30] Starting Good Loop without a tech backgound

[12:00] Making impact and doing good

[14:00] Biggest challenge of the ad industry

[15:00] What is the big hairy audacious goal?

[18:00] What is the catch?

Useful links:

Good Loop - https://www.good-loop.com/

Amy Williams Linkedin -https://www.linkedin.com/in/amy-williams-/

Listen to this episode now:

Apple Podcasts: https://podcasts.apple.com/ro/podcast/26-amy-williams-good-loop-using-advertising-for-social/id1290523873?i=1000431408980

Spotify: https://open.spotify.com/episode/4ZLzpROhI5Pk2D3EdHarHX

Cristina Tihoi