28: Solveiga Pakštaitė of Mimica - Freshness Inidicator To Reduce Food Waste

Solveiga Pakštaitė is the Founder and Director Mimica. Solveiga is the  inventor of Mimica Touch, a biologically accurate food spoilage indicator that reduces food waste and improved food safety. The product has a granted patent and has been awarded prizes - most recently she was named MIT Technology Review's Inventor of the Year.

Highlights of this episode:

  • Inclusive design, working with a blind charity and being inspired by an old banana

  • Benefits of an accelerator programme

  • Winning awards and grant fundings

  • Making the first hire

  • Why food waste is such a big problem

  • Educating companies on how food waste affects sales and customer loyalty

  • Asking why a problem is not yet being solved

  • Finding out the budget the market can bear for a scaled technology

Time Stamp:

[01:45] How did it all start?

[03:30] Making the first prototype

[05:10] Being an entrepreneur

[06:00] Joining an accelerator

[07:00] How big is the problem of food waste?

[08:00] Working with a scientist to develop a solution.

[11:00] Importance of innovating

[11:40] Challenge of making a mass market product

[16:50] Advise for people who are trying to create a business model and solve an engineering problem

[19:00] Mimica in 10 year time

Useful link:

Mimica Lab: https://www.mimicalab.com/

Solveiga Pakštaitė on Linkedin: https://www.linkedin.com/in/solveigap/

Listen to this episode now:

Apple Podcasts: https://podcasts.apple.com/ro/podcast/28-solveiga-pak%C5%A1tait%C4%97-mimica-freshness-inidicator-to/id1290523873?i=1000432828908

Spotify: https://open.spotify.com/episode/5RfmJRKu8G9URQ7gwHOvUU

Cristina Tihoi