38: Tara Button of BuyMeOnce - Longer-lasting products for the planet

BuyMeOnce is an industry-leading online marketplace selling incredibly long-lasting & sustainable products. Founded by author and former blue-chip marketer, Tara Button, BuyMeOnce is well positioned to meet demand as conscious consumerism goes mainstream.

Highlights:

  • How Tara started a blog that went viral

  • Ashton Kutcher likes Buy Me Once

  • From advertising to sustainable consumption

  • Taking responsibility for a product's life and afterlife

  • Importance of making it easy for people to use it

  • Price per use comparisons and longevity calculators for products

  • How big is Amazon as a threat

  • Crowdfunding on Crowdcube


Useful links:
Buy Me Once's Crowdfunding on Crowdcube (Capital At Risk) http://bit.ly/2wJIy9T

Buy Me Once - https://uk.buymeonce.com/
BuyMeOnce Twitter - https://twitter.com/BuyMeOnce
BuyMeOnce Instagram - https://www.instagram.com/buymeonce/
Tara Button's Linkedin https://www.linkedin.com/in/tara-button-a3548925/
Trump's Earth Day - https://www.trumpsearthday.com/

TimeStamp:
[01:00] When did Tara Button discovered the problem?
[03:00] How does one go viral?
[05:00] Turning a passion product into a business
[08:00] What are the criteria for the brands to make it on BuyMeOnce
[12:00] Washing machine that lasts 20 year  
[15:00] Having more long-lasting products that are cheaper
[21:00] Amazon vs Buy Me Once
[23:40] Future of Buy Me Once

Listen to this episode now:

Apple Podcasts: https://podcasts.apple.com/bg/podcast/38-tara-button-buymeonce-longer-lasting-products-for/id1290523873?i=1000440896656

Spotify: https://open.spotify.com/episode/4AraqzptfeOhL8jNd2gJng

Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hdWRpb2Jvb20uY29tL2NoYW5uZWxzLzQ5Mjk5ODAucnNz&episode=dGFnOmF1ZGlvYm9vbS5jb20sMjAxOS0wNi0wNzovcG9zdHMvNzI4MzI1NQ

Woon Tan