Amy Williams is the founder and CEO of Good-Loop which converts advertising money into charitable donations in a way that keeps the internet free and makes online advertising more effective, more rewarding and more ethical.
Highlights of the episode:
[1:14] Ads as a positive value exchange
[4:10] 65% decrease in negative brand sentiment while and funding 300 school kids in Sierra Leone
[7:30] Starting Good Loop without a tech backgound
[12:00] Making impact and doing good
[14:00] Biggest challenge of the ad industry
[15:00] What is the big hairy audacious goal?
[18:00] What is the catch?
Good Loop - https://www.good-loop.com/
Amy Williams Linkedin -https://www.linkedin.com/in/amy-williams-/
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