Founder & CEO Good Loop
Amy Williams is the founder and CEO of Good-Loop which converts advertising money into charitable donations in a way that keeps the internet free and makes online advertising more effective, more rewarding and more ethical.
Highlights of the episode:
Time Stamp:
[1:14] Ads as a positive value exchange
[4:10] 65% decrease in negative brand sentiment while and funding 300 school kids in Sierra Leone
[7:30] Starting Good Loop without a tech backgound
[12:00] Making impact and doing good
[14:00] Biggest challenge of the ad industry
[15:00] What is the big hairy audacious goal?
[18:00] What is the catch?
Useful links:
Good Loop - https://www.good-loop.com/
Amy Williams Linkedin -https://www.linkedin.com/in/amy-williams-/
Listen to this episode now:
Apple Podcasts: https://podcasts.apple.com/ro/podcast/26-amy-williams-good-loop-using-advertising-for-social/id1290523873?i=1000431408980
Spotify: https://open.spotify.com/episode/4ZLzpROhI5Pk2D3EdHarHX