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November 15, 2021

A Better Way to Make an Impact

There are a lot of organizations in the world that are profit-oriented but still want to make an impact on society. Most of them make huge donations from time to time or join annual events that could help people in any shape or form. However, according to Masami Sato, Founder, and CEO of B1G1, doing something big once cannot transform our world. There is a better way to make an impact.

There are a lot of organizations in the world that are profit-oriented but still want to make an impact on society. Most of them make huge donations from time to time or join annual events that could help people in any shape or form. However, according to Masami Sato, Founder, and CEO of B1G1, doing something big once cannot transform our world. There is a better way to make an impact. 

"Instead of trying to do something big in the future, do something small every day." - Masami Sato

At a very young age, Masami noticed the harsh reality of life - That not everyone's quality of life is the same. She felt for the children who couldn't go to school and were living on the streets and has often wondered why no one is doing something about it.

So naturally, when she grew older, she went on a mission to help those in need. Her passion never faded but instead grew stronger when she became a mother. 

With the passion that she has for food, her very first business was a food business. Her goal was to give all the profits away to help build a soup kitchen to feed children on the streets. 

But somehow, after six years in business, she hadn't done anything to fulfill that goal. She was always busy and wasn't making enough money. This is where she realized there is a better way to make an impact. Instead of aiming for something big, she should be doing something small every day. 

They have decided to give away one meal for every packet of meal that they sold. The concept of B1G1 was born. You buy one, and someone else will get one for free. 

After some time, she sold her food business, focused on B1G1, and evolved it into a social enterprise and as a global giving initiative that helps companies make an impact.

How B1G1 Works

Understanding that not every business can give away one product for every sale that they make, B1G1 offers a set of impactful ways for businesses to contribute to society. If the companies are interested, they can choose which initiatives they want to participate in on their website. 

B1G1 handpicks these initiatives based on the community's support and its project development through time. B1G1 closely monitors all partners and sees if they are making progress on their goals and whether they are overfunded or not. 

With a small subscription fee, B1G1 will ensure that companies give in a simple, easy, and effective way that will impact the society they eagerly want to help. Currently, B1G1 has 220 million giving impacts worldwide, which is not solely based on money. 

Maiko does not believe that impact should only be measured with the amount of money a company contributes. They measure impact based on three things: 

  1. Impact - Every money donated, whether it's 1 cent or $25, creates a tangible impact. 
  2. Habit - Donating a huge amount of money once will not be as impactful as when an organization makes a habit of contributing everyday.
  3. Connection - How many people have you inspired in joining your cause also contributes to the amount of impact that you do. 

Conclusion

Changing the world takes more than just one act of random kindness. If everyone contributed every day, the world would change for the better. So for every company that wants to make an impact, try and do it everyday, regardless of the amount. And if you're going to make it integrated into your business, B1G1 can do it for you - a better way to make an impact.


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